By: Enrique Perrella / Published 28 July, 2015
From its modest origins in the late 1920s, the Linea Aerea Nacional de Chile (LAN) has pieced together a powerful mosaic across the South American continent through national investments in a handful of strategically positioned airlines, imparting in each a common philosophy of service excellence and financial discipline.
With their home base on a sliver of geographically inhospitable land (only a scant 2.6% of which is arable) sandwiched between 2,700 miles of southwestern Pacific Ocean coastline and the Andes mountain range, Chile’s Cueto family (led by brothers Enrique and Ignacio) created the LATAM Airlines Group, which in the first semester of 2015, transported almost 54 million passengers.
The airline counts with a large and diverse fleet of more than 295 aircraft, and employs over 53,000 workers with an on-line network stretching from Australia and New Zealand through the Americas to Europe. The high standards of service both LAN and TAM offer, were recently awarded among the top three best airlines in Latin America, according to Skytrax.
In early February, the Chilean carrier took delivery of its first Boeing 787-9 Dreamliner, intended to replace its aging Airbus A340-300 fleet, which were retired two months later after 15 years of reliable long-haul service.
LAN’s books, today, include an order for 32 Boeing 787s, while its Brazilian partner TAM include an order for 27 Airbus A350 XWBs, with deliveries set to start in the fourth quarter of 2015. According to Jim Proulx, who handles international media relations for Boeing, “The LATAM Group has long been a strong customer for Boeing airplanes in its wide-body fleet, including the 767 and 777. He also notes that, “As the first Latin American operator, LATAM is a key South American customer for the 787, having already taken delivery fifteen 787s in building to a fleet of 32.”
On the other hand, Raymond Kollau, founder of Trend Analysis—an European-based publication which follows trends and innovations in the airline industry—notes that product and service innovations have been less of a priority at LAN and TAM, as both airlines have been concentrating on integrating parts of their operations following the merger. “As one of the early airlines to receive the Boeing 787 Dreamliner, LAN has been able to offer some of its passengers the experience of flying its latest generation aircraft,” he said. “The IFE systems on LAN’s 787s are especially noteworthy. For example, passengers can read destination guides on their high definition screens and play a game of poker against other passengers on board.”
In a continued effort to improve its service and become the number-one airline in the Americas, LAN announced in December 2014, that on July 20, 2015, its new Boeing 787-9 Dreamliner would operate daily, nonstop service from New York (JFK) to Santiago (SCL), departing daily at 20:00 and arriving in Santiago at 06:20 the following day.
Pablo Chiozza, Senior VP, USA, Canada and the Caribbean at LATAM Airlines Group, said in a statement, “The Boeing 787-9 is one of the first aircraft to feature the new unified cabin design.” He then added, “Travelers will experience the vibrancy and warmth of the region the moment they step on board. The 787-9 Dreamliner is a testament to our dedication to minimizing our environmental footprint and providing the best experience for all our passengers.”
To showcase its newest wide-body aircraft and unified cabin, LAN invited Airways to experience its flagship service from JFK to SCL on its inaugural scheduled service with the Boeing 787-9 and test the new product which will be customary in all long-haul aircraft once both carriers are merged into one single image and corporate identity at the end of 2015.
Inaugural Flight: JFK
LAN’s flight 533 to SCL was scheduled to depart (SDT) at 20:00. Four hours before, we arrived at JFK’s Terminal 8, home to American Airlines (AA) and its Oneworld partners.
Check-in was easily accomplished thanks to the gentle TAM and LAN staff behind the counters, who greeted us for being part of the media group that would cover the event. Passing through TSA was also a quick task thanks to the priority access granted to all Oneworld premium cabin passengers. In less than 10 minutes, we reached AA’s Admirals Club, where we had to check-in handing a coupon given by our carrier.
At 19:00, we approached gate 16 where pre-boarding started. We managed to make our way into the Boeing 787-9 Dreamliner first, allowing us to picture the insides of the aircraft as the wonderful Chilean crew posed inside their brand-new jet. The aircraft’s interiors, beautifully colored in the airline’s blue, red and gray, craft an inviting ambiance that evokes a spacious feeling that’s second to none.
Making our way through the economy cabin, we noted a big difference between the 787-9 and its smaller version, the 787-8. Its stretched fuselage, high overhead bins, tall windows, and mood lightning come together as a comfortable hard product for long-haul flights.
The Cabin Interior
LAN’s Boeing 787-9 fleet is fitted to carry a total of 313 passengers in a two-class configuration. Developed by the international design/consulting firm PriestmanGoode, the elegant and modern design is noted as soon as one enters the aircraft through the L2 door. Stunning wooden floors and super ample galleys strike as a first excellent impression. Upon walking inside, the impressive mood lightning gives a futuristic sense that old generation airliners could never dream to emit.
Up front, the new LATAM Airlines Group unified Premium Business Class is configured in a 2-2-2 layout, totaling 30 comfortable seats. According to the airline, this Business Class will be standardized in both LAN and TAM long-haul products once both carriers are completely merged as one corporate image later this year. “Every element was carefully selected and designed to include the best elements of the countries in the region to create a world-class project,” claims Jerome Cadier, the Group’s Marketing Vice-President. “With these objectives in mind, the rich wood textures of the Amazon are present in several elements throughout the cabin, including part of the floor and details on the seats. The fabric, textures, colors, and patterns are reminiscent of the beautiful landscapes of our region. Even the iconic beaches of Ipanema were a source of inspiration for the cabins,” he notes. In fact, a nice combination of gray, red, white and the many colors that come off the mood lightning, create an ambiance that’s futuristic and elegant.
Each Business Class seat has 75 inches of leg pitch and 23 inches of width, capable of converting into full-flat beds. Passengers can enjoy movies, TV shows, a moving map, and many other entertainment features through a large 15.4-inch touch screen, also manageable with a remote control.
Moving down to Economy Class, 283 red and blue seats are configured in a 3-3-3 layout, boasting a 32-inch leg pitch, and a nine-inch individual touch screen on each seat, loaded with over 40 films, 120 channels, 20 games, USB ports and iPod eXport connections for passengers to enjoy their own media.
As passengers settle into their seats and we get situated in the Premium Business Class, Charles, our Flight Attendant (FA), introduced himself both in Spanish and perfect English. He immediately offered Champagne or the airline’s signature drink, Pisco Sour, as a pre-flight drink. After ordering the famous South American cocktail, Charles came back informing that JFK’s catering service forgot to load its main ingredients, for which Champagne ended up being our choice. Served at a perfect temperature, the French drink arrived along with a small plate of assorted nuts.
Minutes later, a team of FAs passed through the aisle with the airline’s spectacular amenity kits, furnished by Ferragamo. Amenity kits are often the Achilles’ heels for many premium carriers. In fact, Singapore (SQ) and ANA (NH) don’t even offer one. LAN, however, does have one of incredible quality, almost good as Alitalia (AZ)—an airline known for its superb kits.
Five minutes behind scheduled departure, the Captain announced our flight would be slightly delayed because the jet bridge couldn’t detach from the Dreamliner due to a technical malfunction. About 15 minutes after the announcement, we finally pushed back and the two Rolls-Royce Trent 1000 engines began spinning into life. A strong and pleasant roar was felt inside the cabin, and in less than five minutes, our 787-9 began taxiing to the runway. The cabin was dimmed into a spectacular deep blue color while the airline’s safety briefing video was shown on the screens.
At 20:42, we lined up with the runway and performed a spectacular takeoff, complemented by the thunderous roar of the two Trent 1000 engines and the Dreamliner’s noticeable wingflex.
After climbing through a stunning sunset, our crew began prepping the cabin for service. Warm towels were distributed as Charles jokingly observed that he’d better rush so that passengers don’t fall asleep before serving dinner.
The first components of the main service arrived: A small plate with two types of cheese and Jaramillo compote, accompanied with greens salad and olive oil vinaigrette. Our choice of a Dried Tomato Cream Soup was the main component. The quality of the cheese plate was indisputable, pairing greatly with the sweet compote. The greens salad, fresh and abundant, worked perfectly before tasting the flavorful soup.
As the main service continued, it took the crew over thirty minutes to clear our empty plates, and an additional fifteen to bring the main course (entrée). It seemed as if they were rushing, though our impression was that it was slightly disorganized.
A round piece of beef, slightly overdone, arrived to our table. A side of overcooked veggies (asparagus and beans) unsuccessfully tried to pair with the dried beef, making it a somewhat disappointing dish. The meat was tough and dry, and the veggies overly cooked, gaining a gooey texture, which was quite unpleasant.
As soon as the tray was cleared, our “Italian Cheesecake” quickly made its way to our table, lying on top of succulent fruit marmalade. I often do not care much for dessert, but I must say this was quite exceptional. We ordered a glass of Chilean dessert wine, though unfortunately wasn’t boarded either.
After main service ended, we were handed a Breakfast Menu, which had to be filled up before going to sleep. Before collecting them, Charles came by our seats, kindly handed our covers and pillows, and wished us a good night’s sleep.
Overnight on the Dreamliner
The full-flat bed configuration on the Boeing 787-9 is what the combined LAN and TAM carrier will offer once the merger is complete. The seat, albeit slightly narrow for long-haul flights, is very comfortable for resting and enjoying the airline’s excellent in-flight entertainment (IFE). The only flaw we were able to find, however, was that the bed’s length could be bothersome to tall passengers. At 5’10” (1.82m), my feet touched the wall of the seat when trying to sleep at full length. However, the comfort provided by the excellent pillow and cover, plus the low altitude cabin of the Boeing 787-9 allows for excellent resting.
Six hours after falling asleep, we were kindly awakened by Charles, who had our breakfast tray ready to be served. With 70 minutes left of flying time, we enjoyed a great pre-ordered breakfast of Special K Cereal with milk, fresh fruit, scrambled eggs, and sautéed mushrooms. Butter and Apricot jam, as well as a choice of warm bread and a hot cup of coffee with milk were also served.
Breakfast was light, refreshing, and just what was needed after a nine-hour flight on the same time zone. Thanks to the fact that Santiago is just one hour ahead of New York, jetlag was not something to worry about.
As we approached foggy Santiago, the Captain announced we’d be landing ten minutes ahead of schedule. At this time of the year (July), winter reins the southern hemisphere, with sunshine coming up as late as 08:30 and sunset at 18:40. As a result, we touched down in a pitch dark SCL with a cold temperature of 32 degrees (0°C).
A conclusion to a great flight
LAN’s newest Dreamliner proved to be more than a comfortable aircraft, capable of transporting its passengers in the utmost comfort, including a superb cabin atmosphere, which helps battle the associated stress of spending many hours inside a pressurized cabin.
This South American airline not only delivers a world-class product with its polite and punctual crewmembers on board the industry’s best airliners (soon to be improved with the arrival of the Airbus A350), but also continues to grow to become a leading carrier, which will practically own a majority stake of Latin America’s commercial aviation market share.
On this flight from JFK to SCL, all crew performed impeccably. A few flaws in service and small attention to detail could be the two imperfections we could notice; however, for an airline that is in constant growth in a region where countries are facing economic and social crises, LAN does exceed the expectations and nothing remains ahead but a successful future.
Enrique Perrella is the Publisher and Editor in Chief of Airways Magazine. An Aviation Enthusiast, Commercial Pilot, Writer and Traveler with a Bachelors and Masters Degree in Aviation Business Administration. Enrique joined Airways in March 2014 as his group took over the reigns of the publication after 20 years under the tenure of John Wegg, founder and former Editor in Chief. Contact him at email@example.com.
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